Stormy Fruit

Without an emotional connection to global customers, Stormy Fruit would have rotted on the ground. 

Golden Bay Fruit were unlucky. A once in a century hail storm decimated their crop and with it all revenue for the season – but were these apples really worthless?

Asian apple consumers valued food safety above all else, amid cases of tampering and false labelling. So we created ‘Stormy Fruit – kissed by nature.’ 

The hailstone impacts were in fact watermarks of the fruit’s authenticity, proof they were from Motueka, New Zealand and in no way tampered with. 

Stormy Fruit resonated emotionally and logically – and  saved Golden Bay Fruit’s season.