The journey a customer takes from fresh to emotionally connected always maps onto eCommerce. Digital purchasing is a hugely important customer interaction, and our work helps ensure you can maximise its potential for emotional engagement to provoke repeat purchase. We can also provide creative work that can be utilised as is and/or further optimised by eCommerce teams.

We specialise in providing depth of clarity digital marketers need to create and manage content that will emotionally resonate with potential customers. Our work also uncovers the right profile of potential customers through the lens of emotional need. This means less battling with algorithms and making them work hard for you with more accurate targeting.

We frequently work with businesses that have internal marketing teams. We’ve seen that our data and uncovery is invaluable for teams who have a lot of content to manage and produce quickly. Powering things up with a tighter focus on emotional connection is often a huge weight off of busy shoulders. We’re always happy to collaborate as heavily or lightly as needed.

Every now and then we do it all! Our creative team works tightly with our insights team making and validating content that can be used in the real world to forge emotional connection. Hardwired has a network of creatives that have the ability to produce social content, advertisements, video, websites and even illustration.

There is an upper limit to our creative scope: we cannot maintain large scale digital campaigns or websites, but we often collaborate with specialist agencies that can and are happy to network you.

Emotional connection is as important to a cause than it is a brand, if not more so. Our uncovery works incredibly well for helping non-profit driven objectives resonate with people, whose commitment is crucial to their success. Specifically we specialise in the human engagement context, not in the implementation of the objectives themselves.

We work with a wide range of businesses, of all sizes. We want every good business to win. Budget is often an immovable constraint for smaller businesses, but it’s not a barrier for creating emotional connection. We always recommend starting with uncovering what makes you great, then using this to streamline focus and avoid unnecessary costs (see MVP). However, if the budget is very tight, we can explore straight to the point creative solutions (see No Marketing Team).

We work with a wide range of businesses, of all sizes. We want every good business to win. Large businesses have complex infrastructure, large internal marketing teams, and holistic change can be extremely challenging. However, we often find that creating emotional connection with customers doesn’t involve drastic change, it involves doing less.

With large organisations we prefer to work with a single point of contact, such as head of marketing, and tackle one area with strategic impact, such as acquisition. When this builds momentum, other parts of the business can take the learnings and implement accordingly.

We have worked with the Ministry of Social Development and NZTE. These organisations rely on human engagement just like businesses, so it makes sense that our uncovery work proved invaluable on both occasions.

Emotional connection is as important to a cause as a brand, if not more so. This is why we have enjoyed working with charities. Due to our organisation’s size we can take on pro-bono work but only up to a certain scale.