The Immigrant’s Son

Written By Brent Backhouse

Without an emotional connection to its customers, Immigrant’s Son Espresso may not have survived even a week in the most competitive coffee roasting market in the world: Wellington.

  • The Immigrant’s Son Espresso brand was heartfelt homage to its founders father. He told his story open and honestly. It emotionally resonated with many other immigrant sons and daughters.

  • The result: it became the fastest growing coffee brand in New Zealand. 

  • It went from start-up to stocked nationally within 3 months. 

Brent Backhouse https://backhouse-design.com
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